Too many choices?

Social psychologists Sheena Iyengar, PhD, a management professor at Columbia University Business School, and Mark Lepper, PhD, a psychology professor at Stanford University, were the first to empirically demonstrate the downside of excessive choice. In a 2000 paper in the Journal of Personality and Social Psychology (JPSP, Vol. 79, No. 6), the team showed that when shoppers are given the option of choosing among smaller and larger assortments of jam, they show more interest in the larger assortment. But when it comes time to pick just one, they’re 10 times more likely to make a purchase if they choose among six rather than among 24 flavors of jam.

I’ve probably posted this in the past, but it’s still just as interesting.

It’s midnight exactly, and I pounce on OpenTable to try and get a reservation at Per Se for April 9th. And already it says that no tables are available.

I mean, granted there are only 16 tables… but this is ridiculous.

Uh oh. I have a sore throat and a mild headache.

Is this a cold coming on?

It must be Alaska Airline’s fault in some way.

Here’s a random picture I took today onboard the airplane.

You know? I like MD-80′s. I’ll write about this some other time.

Here’s a picture from a freeway heading towards Microsoft: