June 15, 2005
Dear 24 Hour Fitness - did you think through the scenario?
So a few months back, the local 24 Hour Fitness made what someone probably thought was an improvement: They added two TV’s to the men’s locker room.
The person who thought of this probably thought, “Hey I’ll be nice and add two TV’s. I’ll mount them high up so guys will look up, and not have to see other guys changing.”
[The cynical part of me adds, "... so that they won't notice that the floors keep getting dirtier and dirtier."]
Unfortunately, whoever thought of this missed the point of a locker room. Hint: it’s sometimes called a changing room.
Since adding the TVs, the room has been more crowded than ever. Why? Because of the TVs - people watch them!
Instead of changing, people are watching the games.
Instead of changing, people are watching CNN.
Instead of changing, people are watching Wheel of Fortune.
So - if having people watch the TV was a metric for measuring success, then I would say that they’ve achieved success.
On the other hand, if having people get in and out of the locker room quickly was a metric for measuring success, then they have failed greatly.







