July 22, 2005
The Scoble Law of Buzz
Scoble posted this tonight:
Scobleizer: Microsoft Geek Blogger
1) You get positive buzz everytime you ship a new product. Apple has shipped several in the past few years aimed at the consumer space. So has Google. Google’s “moon” thing alone got tons of positive buzz.
I call this The Scoble Law of Buzz. And I think he’s right. Nothing excites people like shiny new cool things that work and that they can see making a difference in their lives.
(On the other hand, nothing bores people like shiny new thing that they can’t see making a difference in their lives.)
A good first step? Get outside and see what’s going on!
A good second step? Do something cool! Produce something that’s relevant to people’s lives! Be a little controversial!
(Hint: This is why I work on the MSN Search Toolbar team!)
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2 Comments to “The Scoble Law of Buzz”
July 23rd, 2005 at 4:20 pm
You could be a B-school prof.
People like products? Especially when they’re good? Awesome!
July 24th, 2005 at 1:25 am
Indeed. How much I’ve learned at Microsoft!
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