One of the things I’ve always wanted, was a thin, light, laptop with a good keyboard and 8 hours of battery life.
The trend, however, seems to be to produce 12 pound laptops, with DVD+-*/ RW support, 512 megs of video RAM, 15.9 audio, retina scanner, RAID 5 storage, 2 2 cupholders.
Ok, ok – I exaggerated a little, but still, this picture of a Dell XPS M2010 comes to mind:
In other countries though, I know that thin and light laptops have been available for a while. At one point, I was interested in a Sharp laptop – seemed pretty neat. (Yes, Sharp does make laptops.) Check out this LG laptop:
Over the weekend, I read an interesting article that points to some of the reasons why these thin/light laptops don’t exist in our nation – here are the relevant snippets:
Tech Gadgets Banned in the USA – Yahoo! News
[snip]
Plus, according to a major player in this game, the U.S. tech market tends to take its cue from big business, not John Q. Public.
“In Japan, where a majority of the cutting-edge innovation occurs, they’re driven by consumer demand. In the U.S., we’re mainly driven by business needs. That’s why you see more of an emphasis on cheap laptops than on lightweight machines,” says Douglas Krone, chief executive of Dynamism.com, an online site that sells technology not found on the shelves of U.S. retail stores.
[snip]
Smaller, Faster, Better?
In addition to corporate strategies driven by the bottom line, there are cultural preferences to consider.
Japanese consumers do not flinch at spending the equivalent of $3,000 or more on a laptop as long as it has the most up-to-date technology and weighs less than 2 pounds, Krone says. Consumers in Japan, and many in Europe, will spend more to enjoy the fruits of innovation rather than use a laptop or gadget that is just “good enough” for their purposes.
American consumers, on the other hand, are more interested in lower prices than lighter weights, which makes top-of-the-line electronics a difficult sell in this country, Krone says.
Yuni Sucippo, vice president of I-Cube, another Web site offering products from beyond U.S. borders, agrees. “Americans, in general, tend to like big, powerful notebooks,” she says. “They want everything in there, as much storage as they can get, as fast as it can go, as big as possible. But they end up carrying around 10 pounds of computer.”
[snip]
Despite the possible sales to be gained from these niche customers, large retailers in the U.S. get their marching orders not only from consumers, but also from shareholders. That’s where the economics of mediocrity come into play.
High-end products command a high-end price. Most shoppers tend to make middle-of-the-road selections at middle-of-the-road prices. Catering to that mentality will produce the kind of returns stockholders demand. It’s an economic reality that further diminishes the chances certain top-of-the-line tech goodies will reach U.S. shores anytime soon.
It looks like the trifecta of consumer mentality (Hummer(R) laptops!), vendor market sizing (gotta sell to walmart!), and enterprise customer demands (ROI!) run against my preferences.
I hope the tide will change some day.