The law industry is a highly competitive market. There are new lawyers everyday and it is always an uphill task trying to compete with already established law firms. You need an edge that will propel your law firm forwards. You need an avenue that will ensure that you are able to make a lot of money by meeting new clients and addressing new needs. Your best bet is through social marketing.
Social media marketing is the new frontier in business advertising. It enables you to reach potential directly and in a timely fashion. You no longer have to rely on intermediate marketing tools that only reach a small proportion of your potential client base. Social media is the new home of communication and innovation. Everyone has one social media account or another. You need to jump on this bandwagon for the sake of your law firm. Here are six law firm social media marketing tips that will help you succeed in this new arena of marketing.
1) You Need To Develop A Social Media Marketing Strategy
You cannot move forward unless you have established and clearly defined goals to which you are heading. You need to package these goals in a solid and all-inclusive strategy that takes note of your resource constraints and human capital capabilities. Your social media marketing strategy will inform the scope and intensity of activities that will drive your marketing campaign drive. This marketing strategy is also important because it gives your law firm a chance to scrutinize and approve of ideas presented as social media marketing goals and activities.
2) You Need To Be Consistent
Your level of consistency is directly proportional to your level of relevance in the world of social media. You cannot just create a social media account only to neglect it and concrete on other things. You need to support that social media account by providing relevant content. Keep this up and your followers on social media may easily become clients for your firm. This is because your consistency translates into reliability and being knowledgeable in the area of law.
3) You Need To Follow Your Subscribers
Those who follow your social media activities have a good reason to do so. They may be parties that are in constant need of legal advice or they may be practitioners themselves. You need to develop an interest in them. Follow their social media activities. You never know, they could easily need your legal advice one day.
4) You Need To Put Share Icons On Your Other Marketing Tools
These marketing tools include your office location, business cards, emails, brochures and website. This adds to the authenticity of the social media accounts you currently operate. It also encourages new followers and new avenues of addressing concerns. This move would encourage interactions and engagements through your social media account. It will boost your business by encouraging more potential clients to join you at first as followers on social media.
5) You Need To Keep On Blogging
You should take good note of this point. It is critical to the success of your social media marketing. You need to deliver your intended messages to consumers and keep them interactive by delivering these messages more frequently. You can even hire a professional to do the job for you if you find yourself too busy. Keep blogging and you will not only increase your followers but you will also increase your search engine rankings and this is very good for your law firm.
6) You Need To Develop A Measure Of Social Media ROI
You cannot invest without truly knowing whether it is worthwhile. You need to develop a way of measuring this investment. The best way of doing this is by using analytical tools such as Google Analytics. These analytical tools will let you know just how many people your social media accounts refer back to your law firm’s main website. The value of your social marketing investments is greater if you have more and more referrals back to your main website.
Author Bio- This post has been written by Sara Marie. She loves to write about various aspects of Web Hosting and Law. She recommends mitchellsommers.com for the best Bankruptcy lawyer for Chapter 7 Lancaster County Pa.