April 18, 2006
Blogging is the new essential for a career
I’m off from work this week (in part because I reached a ridiculous number of vacation hours accrued, in part because my parents are in town this week, and in part because I needed to get some personal-life stuff done) – boy a lot has changed in a week!
Bubba, a friend who used to have the office across the hall from mine, is a guest blogger on Scoble’s blog! And this is an entry that he blogged about today:
Scobleizer – Microsoft Geek Blogger ? Blogging and Careers
Some folks are talking about the Boston Globe article on blogging being essential to a good career.
Pretty interesting read! Here’s a snippet:
Blogs ‘essential’ to a good career – The Boston Globe
Employers regularly Google prospective employees to learn more about them. Blogging gives you a way to control what employers see, because Google’s system works in such a way that blogs that are heavily networked with others come up high in Google searches.
And coming up high is good: ”People who are more visible and have a reputation and stand for something do better than people who are invisible,” says Catherine Kaputa, branding consultant and author of ”Blogging for Business Success.”
But pick your topics carefully and have a purpose. ”The most interesting blogs are focused and have a certain attitude,” says van Allen. ”You need to have a guiding philosophy that you stick to. You cannot one minute pontificate on large issues of the world and the next minute be like, ‘My dog died.’ “
Yeah… that’s something I’ve got to work on, on this blog. What would you like to see me blog about?


I have been with Google’s AdSense for a year now, and I must say that I am quite impressed with its ability to provide a revenue stream for my content. It’s been an fairly painless process, but there’s one major downside.
