Free Web Hosting Can Cost You is a two part article – click here for part one.
The single largest reason for complaints about web hosting services is server downtime. Even if your site is down for just a few minutes it can be very disruptive and can cost you money, clients or just lost opportunities.
When you start getting down-times in the hours or even days it is a business killer. Your Web Hosts inefficiencies will be seen as yours by your customers. Your Google rankings can be effected as well if it is persistent and this will not do your companies reputation any good either.
Downtime cannot be avoided sometimes and a little bit of time spent on the internet will find your persistent offenders to stay clear of just remember to be realistic. If the Web Host has 100,000 clients a complaint from a few customers is not the end of the world however if the complaints are in the 2-5% or higher bracket then it would be time to look around.
Speed of page downloads or server performance is more critical to your sites popularity. It even is part of your sites ranking criteria.
The main cause of this would be an over-stuffed server with too many files loaded from too many customers websites. If you are using your site for costly marketing campaigns then you really need to address this issue long before you sign up to spend on PPC or CPA marketing.
Imagine a scenario where you’re paying significant money for a well-performing Pay Per Click (PPC) Campaign. If your pages are prone to load slowly given your host’s server performance, you are likely to pay for clicks that don’t even view your landing page. This not only impacts your eMarketing campaigns, but will have negative effects on all your Web visitors and ultimately impact your brand’s value in the marketplace.
In conclusion, selecting a web hosting service provider is more complex than just comparing the traditional features such as disk space, bandwidth and price. This choice can have a major influence on your eMarketing initiatives.
Do your research and ensure your web hosting provider enhances your online marketing plans as apposed to building barriers that harm them.